Handcrafted with intention.
About the charm
A small thing. A big story.
Attached to your resort wear is a hand-crocheted charm — a small flower made entirely by hand by skilled artisan women in Narsapur, Andhra Pradesh. It is not a decoration. It is a signature. A mark of every pair of hands that brought this collection to life.
Charm
Material Overview
100% Cotton Crochet Thread
Wooden
Woven Label Cotton
Wooden
100% Cotton Crochet Thread
Wooden
Woven Label Cotton
Wooden
The Artisans
Hands that have been doing this for centuries.
Narsapur, West Godavari — the lace capital of India. A town where the art of crochet has been passed down from mother to daughter for over 200 years.
The Town
Narsapur is a small coastal town in West Godavari, Andhra Pradesh — known across India as the lace capital of the country. For over 200 years, the women here have kept the tradition of crochet alive, working from their homes, passing the craft from one generation to the next without interruption.
The Craft
Each charm on this collection was hand-crocheted by the women of Narsapur — no machines, no shortcuts. The cotton thread is worked stitch by stitch into intricate patterns that have been refined over generations. What you hold in your hand is not just a decorative piece — it is living craft.
200+
years of crochet tradition
100%
hand crocheted
500+
artisan families
Every charm is one of a kind. Because every hand that made it is one of a kind.
Geographical Indication Tag — Narsapur Crochet Lace, Registered 2024
Geographical Indication
A craft that belongs to one place. And no other.
In March 2024, the Government of India officially registered Narsapur crochet lace in the Geographical Indications Registry - a formal recognition that this craft belongs to this place and no other.
The GI tag also acknowledges what global markets have long known: Narsapur lace products are exported to the UK, USA and France, held to international standards of quality and craft. The charm on this collection carries that recognition.