Taj Hotels' Paathya initiative is pioneering traceability and sustainability through a Digital Product Passport (DPP) developed by BirdsongLoop™
FROM SOIL
TO SUITE
Taj Hotels' Paathya initiative is pioneering traceability and sustainability through a Digital Product Passport (DPP) developed by BirdsongLoop™
Traceability by Design
Grown in India. Crafted in India.
Made in India.
The products that you hold have been developed exclusively for Resorts of Taj Hotels within a regional supply chain ecosystem by BirdsongLoop™. Manufactured within a close loop geography thereby minimizing logistics and transportation emissions. The shortest distance between a material and its purpose is always the most responsible one.
What is a Digital Product Passport?
A digital fingerprint of a product's supply chain, environmental footprint, details about materials used, chemical compliance data and recyclability.
Taj is one of the first luxury hospitality brands to introduce a Digital Product Passport — enabling guests to trace the complete sustainability journey of all of their resort wear items — from cultivation to finished product.
V
Raw Materials
An optimum blend of raw materials to create products that embody responsible luxury
V
Factory Processing
Weaving, dyeing and cutting under certified ethical and environmental standards.
V
Finishing
Quality checks and final garment assembly.
V
Packaging & Shipping
Recycled packaging, low-emission logistics and QR-coded traceability labels.
V
Consumer Usage
Wear, repair and care guidance to maximise each garment's active life.
V End of Life Recycling
Take-back and closed-loop recycling returns fibres back to raw materials.
The Impact
Every material choice we make is measured, verified and accountable. These numbers reflect the real environmental difference of choosing bamboo-cotton over conventional cotton.
40–45% less water footprint
Bamboo-cotton blend uses ~5,500L per kg vs cotton's ~10,000L per kg of fiber.
30% lower carbon footprint
Bamboo's high sequestration and lower machinery use reduces CO₂e from ~6.0kg to ~4.2kg per kg.
99.5% chemical recovery
Closed-loop bamboo-lyocell processing recovers and reuses 99.5% of all chemicals — near zero liquid discharge.
100% Azo-free dyes
No harmful azo compounds. Safe for skin, safe for waterways — vivid colour without the chemical cost.
Women centric supply chain
Designed by a certified women-owned business to manufacturing unit with majority women workforce, to skilled artisans carrying forward generations of craft — the supply chain behind this resort wear is, at its heart, an investment in communities, in economic empowerment and in the preservation of skill.
read more →
Recycle With Us
Textiles are the world's 2nd largest polluter. 73% ends up in landfills, never recycled, never recovered. It's time to trace, act and change that.
Click here to recycle, biocompost your Taj Resort wear, Bag & Footwear.
Certified to the Core
Every step of our process is independently verified. These certifications reflect our commitment to ethical sourcing, organic materials, recycled content and responsible manufacturing.
GOTS
GOTS
Global Organic Textile Standard certifies organic fibers from farm to finished product with strict ecological and social criteria.
Global Recycled standard
Global Recycled standard
Verifies recycled content in products and ensures responsible social, environmental and chemical practices throughout production.
Sedex
Sedex
Global ethical trade platform ensuring responsible sourcing, labour rights and full supply chain transparency for our partners.
Women Owned
Women Owned
Conceptualised and designed by a weconnect certified women-owned business, committed to building an equitable and inclusive supply chain from the ground up.