The women behind this.
From concept to craft — every step of this collection was shaped by women. These are their stories.
Design & Vision
Radhika Mahadevan
Birdsong · Bangalore, Karnataka
Radhika founded Birdsong™ and BirdsongLoop™ with a compelling mission: to empower individuals to thrive while driving positive change for both people and the planet. With a background in brand and impact, Radhika and her team have designed the Resortwear exclusively for Taj Resorts from the shirt and shorts to the bag, footwear and charm. Birdsong is a certified Women Owned Business by Weconnect International.
Crochet Design
Vijaya M
Bangalore, Karnataka
Vijaya is an expert crochet artist and special educator who has designed the Crochet charm exclusively for the Resorts of Taj. Vijaya is also a visiting faculty member at Azim Premji University, where she teaches crochet to undergraduate and postgraduate students.
Hand Crochet · Narsapur
The Lacemakers of the Godavari
Narsapur, Andhra Pradesh
Exclusively handcrafted for Taj Hotels, the crochet charm is the work of the talented women artisans from Narsapur, Andhra Pradesh—a GI-tagged craft of global renown. Nestled along the Godavari River, Narsapur is home to over a lakh women lacemakers who have passed this intricate skill down through generations. Through this piece, you support a legacy of artistry and the economic independence of thousands of women who craft each thread with pride.
500+
artisan families
100%
women made
100+
years of craft
Sewing & Processing · TIBO
Women at TIBO
Tirupur · Tamil Nadu
The resortwear here is manufactured at TIBO in Tiruppur, Tamil Nadu where 60% of the workforce are women, making every piece a product of skilled, empowered hands. Each stitch reflects a deep commitment to inclusive manufacturing and dignified livelihoods.