As often as you like — there is no upper limit and no dependency risk, because the ingredients are natural oils and butters that your skin processes normally. For maintenance, once in the morning and once before bed is sufficient for most people. For actively dry or chapped lips, apply 3–4 times through the day until the barrier is restored — typically within 5–7 days of consistent use you will need less frequent application because the lips themselves are in better condition. The 5g tub lasts approximately 20 days with regular daily use — a small amount covers both lips fully.

A blend of sweet almond oil, rosehip oil and botanical extracts of wild cherry and plum — ingredients filled with antioxidants and vitamins to nourish and revive lips. It contains no traces of paraben or petroleum.

With regular use, the antioxidant-rich wild cherry and plum extracts and nourishing oils help renew dull, pigmented lips and restore their natural pink hue, making lips look more supple and youthful over time.

Choose Cherry & Plum if your lips are pigmented, dark, or dull and you want to restore their natural colour over time; you want a balm with antioxidant and pigmentation-reversing active ingredients (rosehip oil, wild cherry, plum); you are okay with a light natural tint and a mild fruit scent. Choose Flower of Coconut if you want pure, deep hydration without pigmentation work; you prefer an almost-unscented formula; you have very sensitive lips or want a clean base under lip colour; you are more concerned with softness and moisture than colour restoration. Both are paraben-free, petroleum-free, and made with sweet almond oil as the shared base. You can also use both — Cherry & Plum at night for pigmentation work, Flower of Coconut during the day for a clean, unfussy base.