As often as you like — there is no upper limit and no dependency risk, because the ingredients are natural oils and butters that your skin processes normally. For maintenance, once in the morning and once before bed is sufficient for most people. For actively dry or chapped lips, apply 3–4 times through the day until the barrier is restored — typically within 5–7 days of consistent use you will need less frequent application because the lips themselves are in better condition. The 5g tub lasts approximately 20 days with regular daily use - a small amount covers both lips fully.

A blend of sweet almond oil and kokum butter, infused with the essence of the tropical coconut flower — chosen to soothe, deeply hydrate and protect the lips. It contains no traces of paraben or petroleum.

Yes. Kokum butter and sweet almond oil are deeply hydrating and soothing, making this balm especially good for dry and chapped lips. Reapply through the day and before bed to relieve dryness and keep lips soft and supple.

Choose Cherry & Plum if your lips are pigmented, dark, or dull and you want to restore their natural colour over time; you want a balm with antioxidant and pigmentation-reversing active ingredients (rosehip oil, wild cherry, plum); you are okay with a light natural tint and a mild fruit scent. Choose Flower of Coconut if you want pure, deep hydration without pigmentation work; you prefer an almost-unscented formula; you have very sensitive lips or want a clean base under lip colour; you are more concerned with softness and moisture than colour restoration. Both are paraben-free, petroleum-free, and made with sweet almond oil as the shared base. You can also use both — Cherry & Plum at night for pigmentation work, Flower of Coconut during the day for a clean, unfussy base.