We were born in the era of toothpastes, but stories from the family elders about using natural ingredients such as salt or even ash, always sounded intriguing. As we researched substitutions to standard, fluoride-based toothpastes, we felt more and more drawn to the natural, age-old formulations updated with modern scientific discoveries and research for efficacy and safety.
We learned how sea salt has natural cleansing properties, and when combined with other botanicals and flavourful spearmint, it works wonders to care for and protect the teeth. We also discovered how hydroxyapatite is the latest scientific discovery in dental care that helps protect the teeth from cavities and helps in reminersalisation. That's how we developed this fluoride free natural toothpaste which seems like the perfect concoction for a refreshing start to your mornings!